WOMEN FOR CHANGE

In India, basic amenities like toilets for girls in schools is considered a luxury not a necessity. As part of its CSR initiative, Stayfree decided to create a movement to change all that. In just under a year, not only did we create enough awareness but we also got the Supreme Court of India to pass a law that made it mandatory for schools across the country to have toilets for girls.

Agency
McCann, Mumbai

Awards

·       Integrated Gold, Goafest India, 2013

·       Silver, Asian Strategy, WARC, 2013

·       Gold, Effie, India, 2013

·       Best Social Advertising Initiative, McCann Worldgroup Internal     Awards, 2013