Yatra.com is a travel-booking site in India. I worked on several campaigns for them, and some of them are featured here.

The films were born of a simple insight- Non-Resident Indians live in the constant fear that their American born children will lose touch with their roots. But with cheap airfares, that’s one less thing to worry about.

The print campaigns that ran during slower travel months were also created with compelling insights. Like you should travel because you’re more exotic in different parts of the world. Or how when you travel you come back richer – in knowledge and stories.

Agency
McCann, Mumbai

Awards

·       Lotus Root, Asia-Pacific Adfest, 2013

·       Film Silver, Asia-Pacific Adfest, 2013

·       Film Bronze, Goafest India, 2013

·       Finalist, Copywriting Craft, Asia-Pacific Media Spikes, 2014