BEFORE TIME. BEYOND DESTINY.

To re-launch CNBC Awaaz, a business news channel in India, we took well-known Indian adages and turned them on their head. In a country, where money is considered bad and the pursuit of it is evil, we decided to legitimize greed. The channel now stood as the identity of a young, restless, stubborn India that was tugging at the boundaries, eager to succeed, eager to make money and eager to fly.

Agency
McCann, Mumbai