PROJECT YELLOW

Art is super important. It creates jobs, lifts up economies and even transforms healthcare. But to the current administration it is seen as a frivolous investment that should be defunded. Which is lame. So, in a bid to shed light on the importance the arts have on society and to generate funding for it, we created a campaign for Amex to show people just how important it is. In the end, we raised more money than anticipated and even inspired Pharrell to write a song for it.

Agency
DigitasLBi, New York