An augmented reality experience that let’s you place statues of racial justice leaders like Congressman John Lewis, Co-founder of Black Lives Matter Alicia Garza and Activist Chelsea Miller on empty pedestals where the likes of Robert E Lee, Stonewall Jackson and Jefferson Davis once stood.

Try it for yourself here

Agency
BBDO, New York

Awards
Cannes Gold, Mobile
Cannes Gold, Brand Experience & Activation
Cannes Bronze, Social & Influencer
Graphite Pencil, Media, D&AD
Wood Pencil, Digital, D&AD
Silver Pencil, Social Media, One Show
Gold Cube, Digital, ADC
Gold Cube, Design, ADC
Silver Cube, AR/VR/MR, ADC
Silver, PR, Caples
Silver, Mobile. Caples
Silver, AR/VR, Epica
Bronze, Not for Profit, Caples
Bronze, Mobile, Epica
Gold, Campaign Power of Purpose
Finalist, Direct, One Show
Finalist, Mobile Craft, One Show
Finalist, Mobile, Cannes
Finalist, Mobile Real Time Response, Cannes
Finalist, Direct, Not for Profit, Cannes
Finalist, Direct, Use of Mobile, Cannes
Finalist, Direct, Use of Social, Cannes
Finalist, PR, Social Engagement, Cannes
Finalist, PR, Cultural Insight, Cannes
Finalist, Art Direction Craft, ADC