When it comes to TV, pornography seems to be the only ill parents think they need to protect their children against. But the truth is very different.

We decided to position Dish TV as a responsible cable service that wanted to educate parents on how seemingly harmless content can leave deep and sometimes damaging impressions on young minds.

Agency
McCann, Mumbai

Awards

·       Film Craft Silver, Goafest India, 2013

·       Best Animated Film, India Animated Awards, 2013

·       Poster Design Gold (Campaign), Goafest India, 2013

·       Design Craft Gold (Campaign), Goafest India, 2013

·       Art Direction, Silver, Goafest India, 2013

·       Print Finalist, Asia Pacific Media Spikes, 2013