Big Babol is a chewing gum marketed by Perfetti. People love it because it lets you blow the biggest bubbles. The client wanted to expand their market beyond just kids. To do so, we narrowed in on a compelling insight- adults mostly chew gum when they are nervous, frustrated or trying to keep their mind off things. What if we could create a campaign that fed into this basic insight and spoke of blowing up bubbles to put an end to most frustrations?

Agency
McCann, Mumbai

Awards

·       Print Craft Silver, Goafest India, 2013

·       Press Bronze, Goafest India, 2013